Wix vs BigCommerce: Which one is a better eCommerce website builder?

Wix vs BigCommerce: Which one is a better eCommerce website builder?


With the website builder business being in full bloom, almost every single bigger – or less known – store brand has gone online, and that’s where the shoppers go too. If you are also looking to take your store to the Internet, things might get a bit confusing as to where to start. Obviously, you need a website builder with an ecommerce package – but which one? One of the top contenders are Wix and BigCommerce. To help you come to a decision between Wix vs BigCommerce, we will analyse the differences and similarities between the two in the following criteria – ease of use, themes/templates selection, ecommerce features, security, customer support, and pricing.


Ease of use


How difficult an ecommerce website builder is to use is of vital importance. Overly complicated website builders require more manpower and time, both of which translate into higher costs in the modern world.

Wix is definitely one of the website builders with the smallest learning curve on the market. Getting started is rather straightforward – after you select ‘Online Store’ as the kind of business website you’re looking to create, Wix will suggest some layouts for you to use. The drag-and-drop site builder makes everything easy to sort out and fill in. Just click something, and then drag it and drop it anywhere you wish. To edit any kind of content, just click on the content box and its respective menu will pop up. With its quick-start templates, you can create your website in an hour or two.

BigCommerce, on the other hand, is specifically designed for ecommerce purposes. You will be asked a few basic questions to tailor this website builder’s offering for you. Soon after, your basic ecommerce website will be ready for you, and you will get a quick tour of the dashboard and it toolset – which is very convenient for beginners. If you’re a seasoned seller in a different marketplace, BigCommerce saves you a lot of time as it allows you to import your product inventory – sometimes your customer list as well – from other platforms into your new store. This is very effective in saving you an immense amount of time, and money.




Themes or templates – depending on how they’re named at website builders – play a huge role in the website building process. As previously mentioned, having pre-made templates at disposal drastically reduces the time needed to build your website. They are also significantly important when it comes to increasing your conversion rates, reducing your site’s loading speed, and providing an overall user-friendly browsing experience on your online store.

There are over 500 Wix templates in total, many of which are specifically made for online stores. All of them have cutting-edge design, are fully responsive, mobile-friendly, and completely free of cost. Apart from that, the Wix stores templates are categorised based on specific markets; therefore, finding your perfect match shouldn’t be a problem at all. Even if you find a template and you’d like to change a few things – don’t worry. As previously mentioned, any pre-made Wix template can be customized to any extent you want, and you don’t need any coding skills to do so. The ecommerce templates – among other things – come alongside tools that help you add products, connect payment methods, manage prices and shipping methods. You can find more details about Wix templates and how to customize them in our Wix review.

As far as BigCommerce themes are concerned, while not as aesthetically pleasing as the Wix ones, they’re focused on other things. As BigCommerce is exclusively aimed at ecommerce website, its themes come equipped with online trading features that might not be as easily found or added to a Wix template. On the other hand, the number of BigCommerce themes is approximately one-fifth of the Wix templates, so you won’t have that much of a large selection to choose from. Another place where BigCommerce comes out on top is that it lets you switch themes at any time, while Wix locks you in the one you’ve initially selected. However, that won’t matter unless you’re willing to spend a lot of money, as most BigCommerce themes aren’t free and their prices can rise up to $250 and even more.


Ecommerce features


Both BigCommerce and Wix Stores are ecommerce website builders, and as such are equipped with all tools and elements that you’ll need to set up your online store. However, they do have their differences that separate them and their target demographics.

Wix is a simpler website building platform and is perfect for small and independent businesses. It is a bit more stripped back than BigCommerce, but it is not desolate by any means. The main Wix app that transforms this website builder into an ecommerce website builder is Wix Stores. Other than that, there are plenty of ecommerce tools, and apps that either come along integrated with the Wix online store templates or you can get from the Wix app store. Apps like Etsy Shop, PayPal Button, LiveChat and many others that are on offer can add depth to your Wix website and make it more attractive to its visitors.

While Wix targets the smaller companies or websites, BigCommerce goes in for the big fish. Not only are most of its themes populated with useful apps and plugins with ecommerce functions, but it also has a huge app marketplace and the option of custom HTML coding. As previously mentioned, even though the BigCommerce themes are overall less pretty than the ones on Wix, they come equipped with both essentials and advanced ecommerce functions to help you market and sell your product. You can find out more about them in our BigCommerce review.




No matter what website builder you use, regardless of the purposes of your website, if you’re connected to the Internet, you need security. Not only do you need it, but it should always your top priority. Considering your goal is to build an online store, there will be payments involved, as well as customers’ personal information, which you shouldn’t compromise by any means.

In accordance with Google regulations, every Wix website is equipped with Transport Layer Security (TLS) and has Secure HyperText Transfer Protocol (HTTPS) activated; both of which encrypt all data sent or received by your website. Aside from customer-focused security, Wix takes care of you as well. There’s plenty of support from the Wix Help Center towards your security as the site’s owner, and you can find a lot of information about cybersecurity there.

On the other side of the coin, BigCommerce’s whole website is PCI DSS certified, and this means your online store will be too. Getting this certification on your own will not only cost you a lot of money, but also a lot of time. Even though security is essential, not every builder offers an SSL certificate for free, so it’s a big plus for both BigCommerce and Wix to do so. BigCommerce does have additional security measures that you could apply to protect your customers’ data at a higher level. There are also plenty of preventative measures that BigCommerce takes to keep your site safe, like automatic data backups, so if you suddenly lose internet or electric power, your progress and your website’s changes will be saved.


Customer Support


Whether you’re a beginner or a veteran in website building is of no importance when it comes to this aspect, as both can have the need to turn to some kind of support at some point. Experiencing glitches, not being able to find certain features or not knowing how to use them can and probably will happen to anyone. What’s important is what are your options should something like that happen.

Wix focuses on prevention and has pre-made tooltips spread out throughout the editor. These compact speech bubbles explain certain items of interest in order to help you better understand them. If the tooltips don’t help you out, there’s also the Wix help centre, where you can find a lot of informative guides neatly organised in categories. You can contact Wix support through phone after making a callback request, or submit a support ticket. However, the phone service is not available 24/7, but if you are subscribed to some of their premium plans, your ticket will go to the front of the waiting line.

The BigCommerce support system has a different approach. With its editor being a tad more complicated, support is very important. As previously mentioned, there is the guided tour that you get upon registering, but that won’t answer any questions that may arise as you dig deeper into building your online store. BigCommerce does have both 24/7 phone support and live chat options, though their support staff has been met with mixed reception. However, BigCommerce makes up for this with its extensive support knowledge base, filled with articles, in-depth guides, and informative videos. There’s also the BigCommerce forum where the community is always eager to help with any and every question; in fact, some users skip support and turn directly to the community.




Last but not least – the pricing is a very significant aspect to consider before committing to any product or service. Finding the most cost-efficient way to achieve a certain goal is business 101.

However, the price must be appropriate for the product; therefore, if the quality is higher it should be expected that the price will be higher as well. Is it your duty, as a customer, to pay attention to getting the best value for your money.

As we are comparing these brands for the purposes of building an online store, we are only going to focus on Wix’s online store plans. For prices as low as 17$ and $25 per month for the ecommerce Premium and VIP plans respectively, you’re getting plenty of ecommerce tools, priority support, more than enough storage and bandwidth suitable for around 20 million site visitors per month. Wix pricing comes relatively cheap with the features you get, meaning, it has high value for your money. However, Wix stores are limited when compared to the advanced options and features that BigCommerce has on offer.

In that sense, BigCommerce is a lot more expensive – priced at $30 per month for its most basic plan. That’s nearly double when compared with Wix’s basic plan. The other plans, Plus and Pro, are priced at $80 and $250 per month, respectively, while there is a custom monthly price tag for their Enterprise plan. At first glance, the decision might seem like a no-brainer when compared to Wix’s prices, but there are other things that need to be put into perspective considering their offer. While Wix is pretty much perfect for smaller stores, BigCommerce offers features suitable for the biggest online stores and companies in the world. For example, the expert designer templates – that even though can cost upwards of $200 – can save you thousands compared to hiring a designer. Nevertheless, even though the BigCommerce pricing is significantly higher, it does offer many more options than Wix.


There is no definite winner in the Wix vs BigCommerce debate. It all depends on who’s asking the question, as both ecommerce website builders offer different things at different prices. Wix is a website builder with a separate ecommerce package that has everything you need for smaller online stores while maintaining a bigger online store is where you might need BigCommerce’s features. So, prior making a decision, you’d first need to outline your goals and the respective needs that arise from them. Only then will you see which one of these brands ticks all the boxes.

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