Wix is a web development platform created with the purpose of giving tools to the people who aren’t familiar with the code so that they can create a site. Users can create stunning, state-of-the-art websites with no knowledge of coding whatsoever. The company was established in 2006 and, as of 2017, it reportedly had 110 million users. Wix has the tools for creating the perfect website for photographers, musicians, small businesses and everything in between. This guide will focus on building the ideal Wix real estate website, and if you need a more in-depth review of Wix itself, check out our Wix review.
Creating a Wix real estate website, or any Wix website for that matter, is easy. First things first, before you build a real estate website with Wix, you have to come up with some essential elements of the website and do your research. You also need to strategise for your brand and, to do that, you need to identify your target market, research your competitors, define your brand identity and create branding material such as a logo, slogan, video and banner.
After you’ve done that, you can pick a template closest to what you need and a style that fits your brand. Next, start customising your template by adding the content that you need (i.e. images, texts, videos, audio, etc.). The next step is to refine the design (colours, shapes, font choices) if you feel like you need to, then tweak the functionality of the website with features such as parallax scrolling, background videos and more.
Always prioritise the usability of your website, because an impractical website won’t get you far. The most important elements in accomplishing a practical website are navigation flow, content hierarchy, call-to-action buttons, readability and footers. If your website’s design and usability are sorted, what you need to do next is to get your website to appear in the search engines. The way you accomplish that is through keyword research, content, meta tags, link building and more. Basically, incorporate words into the text of your website that users would write when they search for a Wix real estate website.
To further professionalise your website, add a Wix real estate app that would be useful for your visitors, such as Google Maps. One of the most important aspects of a website today is its mobile version, and thankfully, the Wix mobile editor does the job perfectly. Last but not least, keep your visitors engaged through newsletters, blogs and social media activity.
Now we’ll go through some of the best Wix real estate website template choices available so that you’ll have an easier time choosing when you decide to build a real estate website with Wix. An important thing to note is that Wix does not offer IDX for real estate agents yet, but you can vote for it on the Wix page so that they integrate it in the future.
Real Estate Company
A stylish and elegant template for a real estate company website which neatly separates the properties for sale and rent. Its clearly placed buttons also redirect visitors towards individual properties. As you scroll down, the website displays the main selling points of the company as well as feedback from customers. Note the usage and the placement of the images, as well as the Wix real estate plugin Google Maps which is very useful on such sites.
To preview this template, click here.
Luxury Real Estate
With a simple and elegant design, this Wix real estate template is focused on the luxurious side of real estate. Pictures of beautiful houses and villas are spread out over the website, with only the most important information provided on the home page. Buttons that redirect you towards more information about the homes are well-placed.
To give this example of a Wix real estate website template a look, click here.
Compact and straight to the point, this particular template is different to the previous two. There is next to no scrolling needed here, and the navigation bar is a bit lower and easier to spot. The rotating images of the Wix real estate listings are a perfect showcase for this phenomenal free real estate website builder.
Explore the template yourself by clicking here.
Similar to the previous one, this is also one of the more compact real estate websites templates available and requires next to no scrolling. The circular frame of the images, as well as the interesting angle of the skyscraper in the background of the website, provides an interesting twist on design.
Take a more in-depth look at the template here.
Real Estate Landing Page
With its tri-colour design of dark blue, white and turquoise alongside the stunning picture of the condos, the website instantly pulls you in. Rotating images of the interior of property combined with the map plugin, as well as the background video of a soothing water loop make the template a perfect pick for a relaxed and easy to use site.
Feel the atmosphere yourself on the template’s site here.
If you’d like to check out a larger selection of free real estate website templates, visit Wix’s site here.
Designing your website without knowing how to code, would’ve been impossible if not for website builders like Wix. They eliminate the need for coding and have a user interface focusing on ease of use. Creating a Wix real estate website still requires proper research and following guidelines though. For that reason, we created this compact Wix guide focused on a real estate themed website to help you make one for yourself. If you found this guide useful and need others similar to this one, check out our website builder page.