How can you get more referral leads to your website? In this article, you’ll learn ten strategies on how you can do this.
Have a Referral Program
The best way to get referrals is to formalize it. You can do this by having a referral program. This is a program where you give incentives to website visitors, subscribers and customers who promote your website. Creating one is easy. With referral marketing software, you can easily create one in a few clicks. This is often software or app that can easily be integrated into your existing platform. So if you are running your e-commerce website on Shopify, WordPress or Bigcommerce, you have to ensure that the software that you have chosen is compatible with that. This is what Most Powerful Crossbow Labs did and they became successful.
Once you have created your referral program, you should work to promote it. You can do this in different ways. First, you can announce this in your e-commerce website. For example, Shopify websites have an announcement bar where you can promote your referral program. Alternatively, you can also send an email to your subscribers informing them about it. You need to ensure that your existing customers know your program. As more people know about your program, there will be more people who will promote it. Ideally, you’ll want to get many people into the program so that promotion will become automatic.
Don’t Ask for Referrals
When business owners think about referral marketing, they often think about approaching other business owners or website owners who can give them referrals. While there is nothing wrong with this, this rarely works. You see, you cannot get authentic referrals by asking. You get authentic referrals by having high-quality products and services and by giving other people a reason to promote you. This reason doesn’t need to be complicated. It can be a simple incentive.
This is the reason why you need an incentive if you have a referral program. Incentives can come in a variety of forms. It can be a discount code but it can also be a free product or cash. The best reward will depend on the preferences of your target market. Some products even give away free trial version of their software or free credits to use their service. This can also work as an incentive if you have a service-based business.
The key is to not ask for it directly. Be sure that your prospects can see that your referral program exists and they can easily refer people to your website. Let the reward attract them. Overly promoting it may do more harm than good.
Focus More on Sharing Knowledge
A subliminal way to ask for referrals is to share knowledge. It is in human nature to return favors. So instead of focusing on getting more referrals for your website, you can focus more on bringing value. The best way to do this is to share knowledge. In fact, influencers are making money from content because of this concept. As influencers share their knowledge about a topic, their audience grow to know and like them. When this happens, their audience naturally refer other people to their website. They don’t even have to ask for it. It naturally happens.
Here’s how you can do this. First, you can set up a blog for your website. This blog can contain articles that are designed to share knowledge about your products and services. You can also discuss your products in a roundabout way by creating top lists and product comparisons. Some brands even create in-depth reviews of competing brands. Another way to do this is through video. This is where you share your reviews but in a different format. This works really well for retail products for you share a glimpse of the product to the customer before they even buy it.
The key is to make yourself valuable to the consumer even before they buy. They have to see that you are not just doing business for yourself. They need to know that you understand their needs and you will do your best to meet them.
Grow Your Network
By now, you have already found out that you cannot get referrals by promoting your brand alone. With this, you should have changed your focus from thinking of ways to promote your referral program to grow your network. As more people know your brand, more people will likely promote it. So if you focus more on building your network, your referral program will naturally get more traction.
How do you grow your network? You can do this in various ways. First, you can connect with similar people in your niche. These are people who have the same content and have the same target market. You must focus on content similarity instead of product and service similarity. You cannot work with people who have the same products and services for these are your competitors. Alternatively, you should look for similar content creators instead.
It is also important to talk to your brand supporters. These are people who have followed your social media pages and has recently engaged with your content. This can be in the form of liking your posts and commenting on them. Some business owners even go to the extent of using tools just to contact brand supporters. BuzzSumo, for example, has a tool to uncover recent tweets about a particular brand. This is useful for reaching out to the people who support your brand. Growing your network helps in increasing your referrals because of the natural human tendency for connection. Communication allows humans to connect ,and they want to feel recognized or understood. By connecting with your brand supporters, you will let them know that you appreciate them and encourage them to refer more people to your website.
Give More Referrals
Did you know that the best way to get referrals is to give them? As mentioned, humans tend to return favors. So if you review their products or services, they will be far more likely to review yours. With this concept in mind, you should make it a habit to review the products and services of other businesses. This way, you can ask them for a review in return when you launch your own products. Even if they don’t end up reviewing your products, you still did a good deed and that’s okay.
You can also use this strategy to connect with business owners with similar audiences. If they have a referral program, you can join it and refer your family and friends. From here, you can reach out to them and tell them that you joined their referral program. Don’t ask for anything in return and place a link to your website in your email. They will naturally take an interest in you, and they will eventually click your link. This will encourage them to join your referral program.
Join Industry Events
Another way to grow your network is to be present in a niche or industry events. Ideally, you’ll want to increase your offline presence as well. You should not only focus on online advertisements. You also join industry events. The best part is that it doesn’t only increase your connections. It also allows you to learn from experts in the industry. Often, these events have a fee for joining. So it is important to choose the events that are most relevant to your business.
Create Crowdsourced Content
What is the best way for another business or website owner to notice you? Well, you can do this by promoting them. How? You can do it with crowdsourced content. This is where you create a list of top brands based on a parameter. From here, you can list different brands or websites that are relevant to that parameter. Some content creators even go to the extent of adding 100 people to the list. Once you do this, you can contact all the brands that you have mentioned and tell them that you have included them in your list.
It is important to remember that this type of content is not meant for an audience. Instead, it is created for the sake of connecting with different brands. This means that the more brands or websites you include in your list, the more you can connect to. Connecting with them is easy. You can send them a simple email stating that you mentioned them and end it there. You don’t even have to ask them to promote you. They will automatically do it for you.
PRO TIP: Another way to create crowdsourced content is to create an awards page. This is where you recognize different brands in a particular niche and give them an award based on a set of metrics. This also works in attracting more people to promote you. All you need to do is to select brands and justify their award. Then, you can contact them informing them about it. Brands are more keen on promoting that they receive an award and they will surely tell their followers about it.
Turn Customer Stories into Case Studies
There is always that one customer who will love your brand so much that she will tell an elaborate story about it. Instead of simply letting this pass by, you can turn these stories into case studies for your business. You can do this by contacting the person who made the review and asking them if you can feature them as case studies for your page. This gives your website solid social proof and will encourage more people to buy from you.
Creating a case study is easy. First, create an introduction that is direct to the point. Tell your prospects what they will get from the article. After this, show or demonstrate the success of the customer. You can do this by showing numbers and screenshots. This will show the audience that your products have worked for them and will get them excited to read the next part. After that, you can now disclose the details of the experience of the customer. You can even list this as steps based on what the customer did to achieve his success.
Case studies act as written social proof. This ultimately increases your referral traffic for they will be more attracted to buy from your website.
Be Consistent in Your Products and Services
Customers hate inconsistent products and services. Every customer has a set of expectations for each product or service that they are buying. You have to ensure that you are not only meeting these expectations but also exceeding it. So if you want to get more referrals to your website, it is important that your products and services are consistent to begin with.
How can you ensure that your products and services stay consistent? Have some protocols. For products, you have to exercise some quality control in the manufacturing and delivery of products. For services, you should have a set of rules that your employees have to follow so that the service stay consistent. While you cannot control every part of your business operations, you must ensure consistency by having some rules in place.
Also, you should know how to leverage influencers. Influencers are modern celebrities. As more and more people consume content from the Internet instead of traditional media, a new form of celebrity is born. This is the influencer. A content creator that may have a small, niche-targeted audience but has a huge influence in the target market’s actions.
Leveraging influencers is easy. All you need to do is to know what will convince them to promote you. If they are in a creative niche, you can collaborate with them to create unique products and services. Or you can give them freebies based on their personal preferences. You can also give them branded discount codes that they can share with their audience. It is all about being creative.
The great thing about working with influencers is it gives you instant access to a responsive market. Their audience often responds to their recommendations so you can expect them to take action. This is valuable for a business who wants to get more traffic and sales.
Getting more leads is not that hard. It is what you do with those leads that matter. How will you promote your products and services to those leads? It is essential to know what you should do before you do any of the strategies in this article.