Some entrepreneurs consider social media marketing a very powerful modern communication tool that connects them with their customers and benefits their brand. If you belong to the other group that doesn’t understand the advantage of the social media marketing, let the facts illustrate a compelling picture.
Each month, Facebook has 2 billion active users who share 1.3 million pieces of content every minute, while Twitter has five times the engagement rate. Instagram has 400 million daily active users that share 95 million pictures and videos, and Pinterest has more than 100 million active users spending 75% of their time on screen.
Still not convinced?
Social media marketing increases brand recognition, as a large number of the customers identify social media as means of finding and recognizing products and services of new brands. Also, companies that invest in this type of marketing enjoy higher trust amongst the customers. The company’s social media activity signals to search engines that your brand is legit and trustworthy, increasing your online visibility.
Every social media profile is an opportunity to create versatile quality content which ultimately leads to more customers, more traffic, and more conversions.
The WebsiteBuilder team created this infographic to help you understand the importance of social media platforms and stay up to date with these trends.