In 2015, the internet world was massively shaken by the occurrence of Mobilegeddon, Google’s mobile-friendly ranking algorithm that boosts mobile-responsive websites. Mobilegeddon was a way for the company to announce that mobile is the future of the Internet.
After all, in the past few years, mobile usage has grown nearly 400% as most of the users spend all of their internet time on mobile devices. With over 7 billion people on this planet, it’s likely that the number of mobile phone users will surpass 5 billion by 2019.
So if your business website is not mobile-friendly right now, it’s time to remedy the situation quickly. Both customers and search engines are expecting it!
Reasons To Get A Mobile Friendly Website
Customers everywhere are using mobile
From gathering simple information to purchasing big items, customers use mobiles. Why?
For more and more users, desktop machines become tools for work, while the mobile devices assume a more recreational role. People love to check stuff out on the go as they find it more convenient. Consumers, regardless of industry, receive whatever they’re looking for quickly. If your website is not optimized for mobiles, you’re failing to provide that experience to your customers and ultimately risk missing out on valuable leads. Speaking of not missing out on leads, Opt Intelligence blog has a valuable post on the anatomy of a successful Facebook lead ad.
Google Favors Mobile-Friendly Websites
When Google ranks websites in search results, its algorithms consider the mobile-optimisation of the site a huge plus. The company made an even bigger shift toward mobile when it declared it would crawl the mobile version of websites before the desktop version.
What does it mean for website owners? It means you need a mobile-focused website to stay ahead of your competitors and to ensure the success of your online business.
Mobile Brings Credibility
It doesn’t matter whether you are running a B2B or B2C business, a mobile-friendly website offers a pleasant experience to your customers, clients, and influencers in the industry. When they can easily find you and your offerings through their cell phones, people start seeing you as a credible resource for particular products, information or services.
Most of the Mobile Visitors are Buyers
If you are selling something below $10, mobile users are the right audience for you. It’s because these users are used to make small, frequent purchases. On the other hand, tablet users have the highest average transaction value of any device, including desktops. But if the mobile interface of your site is poor your business would lose these valuable transactions.
Social Media Referrals are on Mobile
With the surprising growth and evolution of social media, the usage of mobile devices becomes even more intense. If your business uses social media marketing, there is a good chance the inbound traffic will be accessing your site on mobile. An unresponsive site can waste all your content marketing and advertising efforts.
To leverage the full potential of your social media audience, you need a seamless design to catch the click-throughs by utilising a mobile-first approach.
Differentiates Your Brand
Statistically, around half your competitors are running unoptimised websites. Moreover, those who have implemented responsive designs might have done the job poorly.
So, getting a mobile-friendly website is an easy way to gain an advantage and to differentiate yourself from your competitors.
The first step toward optimising your website for mobile devices is to find a powerful mobile-friendly website builder or an experienced web designer. Just be sure to get examples of their previous work and try to speak to their previous customers if possible.
Google understands upcoming trends very well. This is why it favours mobile sites in its ranking. Over time, more and more mobile-friendly websites will emerge, and they will be pushing those that are not down the SERPs and further away from the customers.
Mobile optimisation of your website is more important than ever. Don’t see it as a challenge or hassle, but as a splendid opportunity to expand your business.