In the world of digital marketing, there’s no shortage of ways to increase sales (email marketing, social media platforms, AdWords, affiliate marketing, search engine optimisation, content creation, and so on). But do you know how many of them are free and accessible to casual users?
Well, as it turns out quite a few. And that’s precisely what I’m going to show you in this article. Businesses may not know this, but there many free marketing solutions they can use to increase sales and attract new and retain existing customers.
Much of what is available falls under the realm of Search Engine Optimisation (SEO); it’s the one marketing strategy that is 100% free. In fact, Google provides straightforward guidance on what business owners should and should not do when attempting to optimise their site. So, here are six tips that will help you make your website an SEO masterpiece.
1. Make sure your website is mobile-friendly
Since 2014, more people use their mobile devices than desktop PCs to search and shop. If your website isn’t mobile-friendly, Google may not place you in the top search results. As you can imagine, this will affect your customer reach and potentially hurt your brand.
2. Claim your business on Google Maps
Most business owners I talk to don’t even know that they can control their listing on Google Maps. You can adjust which pictures show up, working hours, respond to reviews, etc. Below is a graphic that shows all the benefits. So, make sure to update your business information on Google Maps. After all, more people use Google Maps than any other mapping service. Also, make sure to format your content in a way to make it compatible with Google’s answer box since voice search is the newest craze in the SEO world.
3. Claim your business on Apple Maps
Similar to Google, Apple has their own mapping service. Although not as popular, it’s still another way for your business to be discovered. There are millions of Apple product users worldwide, so make sure that your company is visible to them as well.
4. Claim your business on Yelp
With over 146 million users, Yelp is without a doubt one of the most influential marketing tools. User recognition and reviews can boost your company from obscurity to mainstream overnight. That – along with a few other steps – is essential to claim your business on Yelp.
5. Post to social media
Many business owners think that they need to publish a dozen posts every week on social media platforms to get even a little bit of exposure. However, that is not correct. Just have an active social media account and try to post at least once a week. Usually, this is enough for small businesses to increase their online presence. If you don’t have enough time to do it yourself, you can seek help from Dignitas Digital and benefit from their social media management services.
6. Reach the first page of Google search results
The top organic position on the first page of Google receives 33% of the clicks on average. That’s a lot of traffic if you rank for “coffee shop Brooklyn,” for example. There are simple things you can do to your website to make sure that your business shows up on the first page. If you are not sure what’s holding your site back, use this SEO audit tool to get a list of all the issues that you need to fix.