Yesterday, Google launched the newest version of the Google Chrome browser. The latest update is focused on marking sites without an HTTPS prefix as “not secure.” Duda, one of the leading UK website builders, welcomed the update on the company’s blog page. The Duda team explained everything related to Google’s HTTPS Everywhere initiative while emphasising their efforts to make the Internet a safer place.
Let’s Encrypt with Duda
Duda didn’t just give their users the table of pros and cons of SSL certificates. Duda was one of the many companies that financially supported the Let’s Encrypt project. The goal of this project was to help website owners enable an SSL certificate on their website in a hustle-free manner and free of charge. In 2016, the website building platform integrated with the project and started offering free SSL certificates to all of its paying customers.
Google’s HTTPS initiative
In one of the company’s latest blog post, Duda’s Aaron Pitre covered Google’s HTTPS Everywhere initiative in detail. As Pitre pointed out, Google’s vision of making the Internet safe with the help of HTTPS certificates started four years ago. In 2014, the tech giant started using the HTTPS prefix as one of the positive ranking signals giving websites with an SSL certificate a minor SERP rank boost.
The next major step came in 2017 when Google began marking all non-HTTPS sites that received confidential data such as passwords or credit card info not safe. Google made another breakthrough at the end of last year. The tech company then started marking all non-HTTPS sites that received any kind of information as not safe. At the very beginning of 2018, Google announced the deadline for switching to HTTPS, and that deadline expired yesterday.
HTTP time is up
With the newest version of Google Chrome, Google reached the execution stage of its four-year plan. Duda customers don’t have a reason to worry though, as the website builder supports a one-click SSL certificate installation, as well as the auto-renewal feature. So, if you haven’t already enabled HTTPS on your Duda-powered website, now is the right time to do that.