When we are talking about ecommerce software we can’t miss Shopify CMS. This CMS rightfully occupies the leading position in the software market for online stores.

If we turn to some statistics for help, we can easily verify this.

Let’s review Google Trends for the term “Shopify”.

Shopify can be described as a powerful and modern Content Management System that offers great functionality to its customers. Undoubtedly, a great interest among readers can be raised by the question of what is happening now, and which direction this system is currently moving.

Well, let’s look at some of popular technologies used by Shopify.

 

1)  AMP

It’s not a secret that a half of all traffic coming to websites, especially online stores is obtained through mobile devices. We won’t simply say that each Shopify store should be responsive (it’s a must-have feature). We want to mention that performance should be optimized especially for mobile devices. Google is promoting its AMP technology, so we can expect this feature to be integrated directly in Shopify CMS. According to private information from Shopify devs, they are working right now to make it happen.

2)   Oberlo App

Dropshipping is one of the best ways to start your business with minimal investments. Shopify understands requirements of current audience and provides best functionality for these needs. New web stores that are enhanced with this Oberlo app (https://www.oberlo.com) from the official Shopify app market can gain a significant competitive advantage early on.

3)   Shopping Marketing Experience

Mailbots, chatbots, recover cart pushers, sales pop-ups, coupons, countdown carts, etc. – all these features allow to convert traffic into sales. Website developers shouldn’t forget about this.

 

Of course, Shopify app market offers great variety of apps that can accommodate every need. However, we strongly recommend to have a good strategy based on hard data from your target market, so that you don’t install blindly all the awesome tools you see in the app market. They are many but many extensions inevitably slow a site down.

Find out what you want to achieve and then search for the tools that can help you get it in the most efficient way.

 

However, a strategy for development of a web page must begin with its general structure and feel, before diving into plugins and added functionality. That’s why you should choose your Shopify theme carefully from among many top quality offerings:

1.YOURSTORE

The theme has quite good mobile performance. It is compatible with the Oberlo app and integrated with a lot of interesting marketing features.

2.MOGO

This theme is super fast. It has great variety of available options and perfect 5-star rating reviews from the customers. Mogo is integrated with a dedicated app which makes customization process must easier.

 

3.SHOPY

This Shopify product has clean design, different layouts. The theme has Megamenu, Instagram Shope, Ajax Filter and many other useful features.

4.FASTOR

 

The theme uses Shopify Sections that can provide you with the maximum flexibility in the process of the theme’s customization. Fastor uses hover image effect, autocomplete search, notification popup, and much more.  

5.ELLA

 

This web development product uses Ajax Layered Navigation. The feature is superior to tagging and allows customers to find out their best fit at a glance. The theme has product hover and quick view, lookbook, and Instagram gallery module.

 

 

When you are looking for the product that suits your project best, take some time for consideration and following the latest project management trends. After all, simply using the newest technologies will bring you no dividends without careful and meaningful application of their numerous possibilities.

Social media marketing cheat sheet-websitebuilder.org-image

Some entrepreneurs consider social media marketing a very powerful modern communication tool that connects them with their customers and benefits their brand. If you belong to the other group that doesn’t understand the advantage of the social media marketing, let the facts illustrate a compelling picture.

Each month, Facebook has 2 billion active users who share 1.3 million pieces of content every minute, while a messenger chatbot stands out as one of the latest trends among business pages on the social media network. Twitter has five times the engagement rate. Instagram has 400 million daily active users that share 95 million pictures and videos, and Pinterest has more than 100 million active users spending 75% of their time on screen. That’s why it’s of utmost important to grow your follower base.

Still not convinced?

Social media marketing increases brand recognition, as a large number of the customers identify social media as means of finding and recognizing products and services of new brands. Also, companies that invest in this type of marketing enjoy higher trust amongst the customers. The company’s social media activity signals to search engines that your brand is legit and trustworthy, increasing your online visibility.

Every social media profile is an opportunity to create versatile quality content which ultimately leads to more customers, more traffic, and more conversions.

The WebsiteBuilder team created this infographic to help you understand the importance of social media platforms and stay up to date with these trends.

 

Continue reading

127 Video Marketing facts

When the first video was launched back in 1994, little did we know that it would become one of the most powerful marketing tools. The impressive growth of all things digital over the last two decades brought about many innovative marketing strategies. Today, the video is a cutting-edge marketing approach and a powerful tool for creating content that is personal, relevant and leaves a memorable impression on your audience.

Visuality is the biggest strength of video marketing. Thanks to its viral nature, a video’s reach knows no boundaries. And by 2019, video will completely take over the internet.

This infographic was created by the Website Builder team to show you why videos are praised as the future of marketing and help you keep up with this growing trend.

Continue reading

How to Stat a Blog

26% of the entire web and about 50% of all blogs in existence. These are just a couple of the impressive numbers behind WordPress.

But does that make it the best solution for you and your blog?

Are there better platforms?

I don’t know you, but if I had to wager I’d say that WordPress probably is the best option. The thing is that this is a strictly individual choice; it depends on personal preferences and goals.

Continue reading

When starting up their business online, many site owners fail to realise the importance of the page loading speed and how it affects the traffic.

The longer you are unable to attract visitors, the higher the chances that your website will get lost in the vastness of the internet for good.

Google uses many factors to determine the ranking of a website in its search results. Such metrics include the content of the site, the quality and the number of links toward it, the domain name, etc. Back in 2010, Google announced that Page Load Speed would also start to impact the overall ranking of Search Engine results.

Many and more web developers are now turning towards using AMP (Accelerated Mobile Pages) with PWA (Progressive Web App), to improve their rankings page load speeds on their way to Google’s first page.

One of the many successful companies, ‘Mynet’, took their website loading time very seriously and switched to AMP/PWA. After launching their PWA (Progressive Web App) that uses AMP (Accelerated Mobile Pages), they saw around 4x decrease in page load time.

This drastic improvement led to some impressive numbers:

  • 25% more revenue per article page
  • 24% decrease in bounce rates
  • 34% increase in their average page views

 

There are multiple ways to increase page loading speed that every web developer should consider:

 

Front-End Code Improvements

A web developer can keep track of multiple flaws in the architecture of the website layers to improve page load times.

 

  • Minimise HTTP Requests

As per the tech giant ‘Yahoo’, more than 80% of a web page load time consists of HTTP requests, to download various resources like Images, CSS, Scripts etc.

To exclude such issues:

  • Use CSS instead of images, wherever possible.
  • Combine multiple stylesheets into a single file.
  • Always load the scripts at the bottom of the page and keep a close eye to reduce the number of scripts on a page.

 

  • Enable Compressions and Minification of Resources

Larger web pages are several megabytes in size, which makes them slow to load and process. To avoid such slowness, always compress your package files and minify the HTML/CSS files of that web page.

There are multiple tools available online to compress and minify the resources:

  • YUI Compressor to minify CSS and JS
  • GZIP to compress web page files before sending them toward the end users’ browsers

Tip: There are numerous website builders that conduct frontend code quality checks to improve page load speeds.

One of the most reliable builders is SiteBuilder. It is slightly ahead of its competitors in terms of page load speeds, uptime, and usability.

 

  • Optimise Images

The most integral aspect of a web page speed is the way it serves images. Websites often rely on high-quality images to attract potential users, but this strategy can backfire spectacularly when not applied properly.

There are multiple ways to optimise the images on a web page:

  • Use image-size reduction tool – bigger image size can be the most painful hindrance in loading a page fast. There are multiple online tools to reduce the actual image to a few Kbs, to make it web-perfect and light.
  • Use progressive image – recent web technology developments led to the progressive image rendering, which allows pages to load much faster, uncluttered by several pictures loading simultaneously; first, a low-quality image is displayed and then it is progressively rendered as the site loads, as opposed to conventional baseline JPEG loading. This step reduces the page load time by over 60%.

Tip: Among the many website builders, the most powerful builder available for proper image optimization and a progressive JPEG image display is Wix.

 

  • Use CDN

Content Delivery Network (CDN) is a network of servers located all over the world. They serve web pages and required content according to the geographic location of the customer, making websites accessible at the same speed anywhere.

This technology eliminates the page speed problems for users, who are a couple of continents away from the website’s original data centre.

CDN basically make static copies of your web page available on a server located near you, hence decreasing the load time for the website.

Tip: You may use some of most trusted CDN tools like CloudFlare or Cloud Delivery Platform – Akamai.

Conclusion:

As the online business era is expanding day by day, there will be a constant increase in the urge to keep the web pages flashier, full of rich content and utilising the latest CSS tricks.

That’s why it is more important than ever to adopt the most efficient page building techniques to keep the page load times to a minimum and attract more online visitors.

Keep going faster, keep growing bigger.

Shopify VS Volusion 1

Shopify and Volusion are powerful e-commerce platforms that share some common features but also sport some major differences. In today’s world where everyone is looking for ways to increase their customers base, to boost sales and generate profit, virtual or online cloud stores like Shopify and Volusion have set the marker for great user-friendly platforms

They are cloud-based platforms for building and managing online stores through easy-to-use site building interface.

They both allow you to manage your products efficiently, keep stock of your inventory, open individual portfolio of customers, and have custom designed templates to create your web store with.

However, the similarities end here.

For example, Shopify has one of the best templates and a very intuitive, user-friendly interface that can help you get online in no time even without any previous experience in web design. Volusion is a platform with a point-and-click interface and much more streamlined creative process.

Shopify welcomes new users with handy tooltips and logically structured design interface. It provides hints and suggestions to help newbies get familiar with the entire e-commerce concept. Conversely, Volusion comes with a mindset that users are familiar with most things concerning setting up an e-commerce store and just wants to help you get the job done, without deviating much in explanations.

Volusion was built to accommodate 16 free themes, as well as almost 60 paid templates. But it cannot compare to Shopify’s 100 free themes and even more paid ones.

Moreover, the templates of these platforms are entirely different. Shopify provides some of the slickest design solutions among all website builders. Volusion themes are functional but nothing special. However, the Volusion themes are written in CSS and HTML, which makes them easier to edit. For comparison, Shopify uses Liquid, a relatively obscure programming language, and this makes editing the backend code harder.

Shopify has a much larger customer base, with over 375,000 customers compared to Volusion’s number of 40,000 customers. Furthermore, Shopify can integrate more than 1,500 third-party apps into its system, while Volusion has merely 60.

The prices of both are relatively moderate if you consider that Shopify charges $9 for its starter plan after a 14-day free trial. Other plans are approximately $29, $79 and $299 with unlimited bandwidth. Volusion charges $15 for starters and goes further by increasing it to $35, $75, and $135 respectively.

You might want to consider the fact that Shopify charges 2% for every transaction that is not done using Shopify’s payment system, while Volusion doesn’t charge a dime.

Customers support is an area Shopify have impressed a lot of people. 24/7 service for emails, chat and phone calls is quite convenient. Volusion is restricted to phone calls from UK, US, and AUS numbers, but its customer care is very knowledgeable.

Another difference you might consider is that Shopify is search engine optimized and has a good partnership with Google Analytics and AdWords. It also has a blog where fresh content is posted regularly to keep users updated on any new changes. Volusion doesn’t have such channel of communication.

In all, I think it is fair to say Shopify has the upper hand over Volusion, but the latter has its merits too.

The Rise of Social Media Customer Care Infographic

 

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty.

Social media has not only emerged as a platform for marketing and advertising, but it is also a great place to build a caring community that would get social and engage with your customers, which is a must for boosting your brand’s image. In the infographic below, Website Builder outlines the benefits and the importance of social media customer care.

Thanks to Mallee Blue Media for the Valuable Insights.

Web hsoting and Website builder

 

With 9 in 10 adults in the UK using the internet, no wonder website building has become one of the most important things for business owners to do – for both small and big entrepreneurs. Consequently, demand for website builders also has gone up. Hundreds of website builders are popping up to take shake up the growing website builder market.

 

 

What are these web Builders?

In simple words a website builder is software application. To be more specific, it is a software tool combined with web hosting service that allows you to design websites without tedious coding and setting up the hosting yourself. They are self-hosted solutions that can help non-programmer to build a website easily and quickly. All you need to know is the potential look of your site and to use a mouse to drag and drop web elements.

Among those 9 out of 10 adults who use internet in the UK, there is a good percentage of users who come online to shop or to browse products online.

It is no more just Amazon or eBay that people browse for shopping online. Thanks to the developed shipping business, many niche specific e-commerce sites have surfaced in the last few years. Over the past few years the demand demand for e-commerce website building in the UK is rising.

Consequently, just like with the website builders, we now have many new and powerful e-commerce platforms, online store builders like Shopify, BigCommerce, Wix Stores. These are tools that let you build an online store to display products, manage inventory, ship goods and establish a mutually beneficial relationship with consumers from around the globe.

 

 

Why are Web Hosting Companies Entering this Business?

Considering the tremendous possibilities these website builders and store builders are providing to the end user, there has been a huge appreciation for these tools by thousands small business owners who cannot code. Already millions of website have been built using Weebly, Wix and Squarespace, which clearly shows that the website builders are taking a good share web hosting market.

Additionally, they are creating a new website building market. Practically all these website builders include hosting services and this doesn’t remain undetected by the marketing teams of all big web hosting providers.

Apart from these market dynamics, there are two other technical reasons why website hosting companies are starting website builders or in fact why every hosting company should start providing website building tools.

1) Technically, the web hosting companies are already specialized in providing half of the services site building platforms offer, namely – web hosting.

2) Developing website builder tool is also not a rocket science for a proficient web developer team. It is one of the reasons why a new website builder is launching every month.

All these technical and marketing factors are leading web hosting providers like GoDaddy, 123 Reg, FastComet already have functional website builders and promote them actively to all their clients.

Who is going to be next?