Getting traffic to your site is good, but converting that traffic into action is even better. Below you have a little over 11 conversion rate optimisation hacks. Tips and tricks on how to increase website conversion rates, or how to get your visitors to do what you want them to.
Fast Load Time
Time is money, right? In this case, time is conversion. You don’t want people waiting for your site to load (after all, they are here by choice and not because they have to). So, trust me when I say that they will run to the hills when a site is taking more than a few seconds to load. If they feel like they’re losing their time, you lose your conversions, so make sure to have your website speed optimised.
This one is a no-brainer, right? Big buttons (as in tastefully big and not disproportionate to the rest of the design) are the hack that will help you push the right buttons of your visitors.
Note that they must be buttons – not a text, not a link, not a zipper, but one big fat button that shows exactly what you want your visitors to do next. Content should be simple, e.g. Sign up Now, Read More Here, etc. Feel free to play with the language and maybe keep it more casual, e.g. Just do it, Hit me, and so on, but always remember that less is more.
Also keep in mind to use a clean, readable font; this applies to the whole site and the buttons themselves. You don’t want the ‘Oh, what does this button do?’ kind of situation.
You need to provide a strong and catchy headline to grab people’s attention. Again, remember to use simple language and clean fonts. As catchy as it may be, your headline should be very specific. Your website visitors have to be know without a shade of doubt what they’re getting into.
You will also need a description of the product or service you’re offering. The description should be brief (time is conversion, remember?!) and contain the most relevant information. Do point out what makes you special, but remember not to brag. Try to incorporate action-based verbs, and, again, keep the language simple and the font clean. Also, include only relevant information in your descriptions.
Make your website content more visually attractive by featuring some images, especially if you’re selling physical products. You don’t want your visitors to feel like they’re back in school and keep them reading forever. But don’t overdo it! A lot of photos on your site can be a distraction from the relevant content and can have a negative impact on website conversion. Also, try to avoid stock photography.
This marketing technique is an oldie but a goodie. Plus, generosity is always appreciated. Web-based stores have loads of different options for providing free stuff for their customers. Examples include: offering free shipping, free trials, buy-1-get-1-free, etc. – you know what we mean.
Discounts and Low-in-Stock Alerts
Get your website visitors hyped for buying your product or service. How? By notifying them about any discounts you currently have going on. Also, you could also provoke them to Buy Now! by letting them know that the product you’re offering is low in stock. Or, they should Grab it before it’s gone because there are Only three left!
Customer Reviews and Testimonials
Prove to your website visitors that buying from you will be the right decision by featuring reviews and testimonials from other customers. Don’t overdo this either and don’t make it the most prominent part of your website. It should act as further, subtle motivation for people to take the desired action on your site.
Guarantees and Returns
Give your website visitors a sense of security by providing product guarantee as well as a link to the return policy. Make sure that all terms and conditions featured in both the guarantee and the return policy are clearly stated and written in a clear and simple language.
Provide multiple payment options for your website visitors to make their experience even more comfortable and remember not to feature that information at checkout only. Keep your payment options as icons in a nice bright place on your front page.
Comply a list of the Frequently Asked Questions related to your product or services. After all, you know best what your offer, so make sure to answer all uncertainties that may possibly arise. You can place that list on a designated page or feature some on the front page – it all depends on how F your FAQs are.
Fewer Form Fields
If your website visitors need to fill out a form at some point, make sure that there are as few required fields as possible. That brings us back to time is conversion, as you don’t want to lose conversion by wasting your visitors’ time for filling out forms. Keep only the necessary fields mandatory and make all the rest optional to be filled-in by those who feel like it.
There you have them- a total of 13 conversion rate optimisation hacks that will make your conversion grow like crazy. Long story short: keep your site clean from cluttering and unnecessary data, remember that less is more when it comes to descriptions, photos, etc., and keep things as simple and as fast as possible.