10 Digital Marketing Tricks to Increase Your Site’s Traffic and Engagement

What takes the number one spot on your business’s wish list? If you answered “more customers,” then you’ve come to the right place, as it all comes down to traffic.

Website traffic is an extremely important driver of business growth. It enables you to gather insights into your audience, efforts, and of course, generate more leads, increase conversions, and get more customers.

However, between writing new articles, picking the right keywords, turning to social, and more, it’s hard to recognize what’s resonating with your audience and producing results. Therefore, driving traffic, – the right type of traffic – can become difficult.

To help, we’ve gathered the top 10 digital marketing tricks that will increase your website traffic. Let’s dive in.

Guest Blogging

Do you think guest blogging is dead? Think again. Securing a guest post on a reputable and complementary website can help drive traffic in two ways; via the website promoting the content to their audience and through organic search. Even more, having an industry influencer publish a blog on your website or vice versa, can help add more variety to your site, show visitors you’re active in the field, and always keep up to date with new trends.

Build Backlinks

If we told you backlinks could not only get your business in front of a larger audience but also drive quality traffic to your website, would you believe us? Ultimately, to drive more traffic to your site, you need to rank high in search engines, such as Google. Backlinks from industry influencers or complementary businesses are picked up by Google, and in turn, increase Google’s trust in your business. The more trust, the higher the ranking, which means more traffic. It’s simple.

Get Social

These days, you must be proactive if you want the right people to find your carefully crafted content, and social media is the perfect platform to do so. Social media provides brands with a platform to be heard, connect with audiences on a more personal level, and build trust. Therefore, by promoting your content, whether through paid campaigns or organically, and engaging with audiences, you’ll be able to increase and direct relevant traffic to your site.

Email Marketing

While we may have come a long way since email marketing, there’s something powerful about utilizing traditional methods to attract customers. After all, if used correctly, email marketing can be an effective tool to have up your sleeve. However, be warned, many people these days consider email marketing as spam. So, be sure not to bombard people with every update your company has and pick the right message to send out. Even moderately successful emails can result in a slight traffic increase.

On-Page SEO

Never forget your SEO tactics. Just like backlinks, they have the power to help your website rank higher in search engines. Tactics such as page title, concise meta descriptions, image alt-text, URL, and more can be performed on each page to increase their rank. By doing so, you’ll be driving more traffic, and more importantly, it’ll be quality traffic.

Link Internally

Ever found yourself getting trapped in the Wikipedia rabbit hole? One minute you’re reading one page, the next, you’ve clicked your way through several other pages – this is what you want for your website. Once you’ve managed to get the visitor to your site, your most important goal is keeping them there, and that can be accomplished through internal linking. Just like Wikipedia, you can create an internal linking structure on your website, that will keep visitors on your website, and most likely, encourage them to convert. Not to mention, internal linking helps with SEO and leads to a more useful experience for the visitor. 

Optimize Website Speed

Did you know that 40% of visitors will abandon a website if it takes longer than three seconds to load? After all, there’s nothing worse than a slow-loading webpage. Faster webpage loading speed leads to increased user productivity and time spent browsing. So, be sure to check your website loading speed – as it could be the cause for reduced traffic.

Target Long-Tail Keywords

Unlike their shorter counterparts, long-tail keywords are very easy to rank on search engines. These three to four keyword phrases, give you a greater chance of ranking higher for queries relating to your product or services, not to mention, drive traffic due to their highly specific nature. Just think about it, whenever a potential customer uses a long-tail keyword, they already know what they are searching for, and most likely, are searching to buy. So, targeting these phrases is a very smart move. By doing so, you’ll be discovering the ‘late’ buyers, directing them to your site, and encouraging them to convert into a customer.

Go Mobile

It’s no secret that mobile has made a huge impact and changed the game for most industries. More people than ever before are using mobile, and most likely are accessing your website through their mobile devices. Meaning, it’s extremely important that your website is mobile-friendly. So, ensure your website is assessable, responsive, and viewable across multiple devices – as there is no faster way to turn someone away than by making their user experience difficult.

Research the Competition

Anything your competitors can do, you can do better. Check out what the competition is doing, what’s working, and what you can adapt to suit your business goals and marketing needs. Online tools like BuzzSumo aggregate the social performance of specific websites to provide you with a view of what’s resonating with readers, and making the most impact. So, find out what people are interested in, and create your own version to bring traffic to your website.

Wrapping up

If you’re struggling to direct traffic to your website, you’re not alone. And, unfortunately, there is no magic formula for success. But, try implementing the tips laid out above, it’ll be worth it.

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